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How to Create the Perfect Product or Brand For the Online Market
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Business, Digital Media

How to Create the Perfect Product or Brand For the Online Market 

Many of Entrepreneurs need to know about their perfect product or Brand reach over the online market places. No matter how long you’ve been an entrepreneur, launching an online business has never been more difficult. 

Before you begin to brainstorm the design and experience of an online store, or even your company’s name, you’ll need to choose what products to sell.

This decision is a strategy within itself, as what you sell will impact every other business decision you make, such as:

While each of these components is essential to a successful online strategy, they are worthless without a great product to support them. 

What Type of Products Can I Sell Online?

Regardless of which industry you are in, there are two types of products you can sell:

  1. Commoditized products and 
  2. Niche products.

Commoditized products are essential, high demand, or popular goods or services that can be physical or digital products. These are products that everybody needs.

Commoditized products are what make up the majority of online sales. Think of anything you buy at Walmart or Amazon that has a big brand behind it — food, golf clubs, clothes, kids toys, etc.

Niche products are goods or services that serve a specific customer base and product category.

In many instances, these are unique, one-of-a-kind, or handmade products, making them some of the most popular items bought online.

Niche products are often made in small batch runs or on demand. Think of a unique beaded necklace, handmade frozen yogurt, or leather iPad case.

However, many store owners sell a combination of commoditized products and niche products to increase their profit margin.

Offering only commoditized items, especially if they are popular products sold on major online marketplaces like Amazon, will make it extremely difficult to become successful.

Larger online retailers and marketplaces can buy items in large quantities, which makes for more profitable products. But, chances are your startup won’t be able to compete right off the bat.

Instead, offer commoditized and niche products to your customers while delivering an on-brand experience to set your online shop up for success.

How To Choose What Products To Sell

We’re all looking to become the next big company — similar to some of the most popular D2C brands today. But, truth is, in today’s saturated product market, it’s difficult to generate product ideas.

1. Identify or create products that solve a problem.

Your product or service doesn’t necessarily need to be a huge, complicated endeavor — it can be quite simple, yet exceptionally effective.

Product opportunities can also exist in a few other areas:

  • Improved product features, 
  • A new market unrealized by your competitors, or 
  • Unique product positioning and marketing.

By founding your brainstorm in the eyes of a consumer, you will be able to identify ways a product or service can bring value to someone’s(X Factor) life.

2. Find products you and other people are passionate about.

‘Passionate’ might be a buzzword, but it carries a lot of value.

Starting your own business is not the glitz and glam that’s shown in the movies. The reality looks a lot more like long hours, likely some rocky terrain, and the occasional, if not frequent, sacrifice.

Being passionate about what you do will not only help carry you through hard times, but it will also aid in crafting a brand message that speaks to people in a way that is meaningful, authentic, and engaging.

3. Find products with branding potential.

You’ve identified a potential product that solves consumers’ problems and comes from a place of passion. So, what’s next? Creating a resounding brand message and can make a splash in the competitive ecommerce space.

Crafting a recognizable and memorable brand means you’ll need to put in the time to research and truly understand your target audience.

Some great questions to start with here are:

  • How does your target audience like to be addressed?
  • How will you position your product?
  • How will you design your website to communicate your brand and appeal to your potential customers through layout, color scheme, and calls to action?

4. Hope on trends early.

Take advantage of an emerging market and carve out a spot for your brand. 

To be successful in doing so, it’s pivotal that you stay up-to-date on recent, trending products and services –– and then launch an ecommerce site to capitalize on them before they hit peak popularity.

As a small business owner, hopping on trends early can give your business a huge upside. You’ll have the opportunity to own SEO keywords and establish yourself as a leader within the market you serve early on.

5.Identify and serve niche segments.

Niche segments often spell out success for ecommerce businesses.

The reason for niche segments comes down to resonating with a highly-engaged, and highly-converting, audience. Serving a niche segment is a great business proposition because you create a product that solves an issue for a very passionate audience segment.

Serving a passionate niche audience will help build brand awareness, online traffic and, ultimately, new and returning converting customers.

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