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Category: Advertising

Advertising, Business

Top 10 Most Effective Marketing Strategies 

Marketing strategy is a long-term, forward-looking approach overarching plan with the fundamental goal of achieving a sustainable competitive advantage. Scholars continue to debate the precise meaning of marketing strategy. Partner with allies. Marketing partnerships have a number of benefits to push a marketing campaign. For starters,…


What is a Brand Portfolio? 

A brand portfolio is known as the leading brand of a company that covers all other brands or companies operated by a company. A large company uses various brand names to introduce products and services to fulfill the requirements of different market segments. Each brand…

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